Typical agency blurb Mr. Beige · earned creative work · only for actual brands

We deliver synergistic, omni-channel brand transformations through best-in-class strategic frameworks that empower stakeholders to actualise meaningful customer journeys at scale.

Most brands sound like robots. We work with those that don't: underdogs with a point of view and a bit of nerve.

See the work Help us, Mr. Beige
The classic 'award-winning' agency experience. Beigeness corrected. You're welcome.

Selected work

Things actual brands
let us make.

Uber Eats · World Cup 2026

Hugo the goat. Making World Cup picks.

Enabling Uber Eats to show up around the World Cup without being a sponsor, by turning to a (not-so) psychic goat in Mexico. Hugo picks between national dishes; the football just happens to take place after.

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Betfair · World Cup 2026

Everyone's got an opinion. Including us.

Mr. B helped Betfair show up as a brand around the 2026 World Cup, with a platform built on the most acute universal truths in culture: football opinions, and the connection that comes when they differ.

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LiLo × Allbirds

Starting the Lohanaissance.So fetch.

Mr. B created, developed, and delivered the campaign that teamed Lindsay Lohan with Allbirds: a hero film dripping in Mean Girls and Parent Trap references, and watched everywhere.

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Flash Pack · 2024 US Election

The power of friendship. Amid an angry election.

With the US more divided than ever, solo travel specialists Flash Pack charged us with turning them into a Friendship Company, to help grow their brand in America.

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Paddy Power × Huddersfield Town

Save Our Shirt. Unsponsoring football.

The most successful mischief campaign in Paddy Power history. Mr. B oversaw the full cross-channel plan and delivery of the moment that hijacked the start of season.

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EA Sports FC

From FIFA to FC.Creating a global TOV.

EA's iconic football franchise prides itself on its authenticity, which is why they've trusted Mr. B with in-game copy for more than a decade. Including the transition to FC.

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Paddy Power · 2018 World Cup

Rainbow Russians. From Russia with equal love.

A World Cup hosted in a country with anti-LGBT+ laws. Paddy Power's response, led by Mr. B as Head of Mischief: every Russian goal funded an LGBT+ cause. Russia obliged. £170,000 raised.

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A vacancy

Your brand here. Come on, then.

Got a brief that needs more than a deck? Tell us what's broken. We'll tell you what's possible.

  • No deck
  • No jargon
  • No nonsense
Send us a sentence

A Mr. Beige original

Float something down the Thames.

Pick an object. Watch it drift. Do it here, so you won't be tempted to IRL.

Pick something

Are we for you?

A quick sense-check.

Brave Cautious Outspoken Committee-led Underdog "Stakeholder-aligned" Mischievous Endlessly safe Idea-led Self-serious Allergic to jargon Beige

Be honest. Be honest. Be honest. Thank you.

Who you're actually working with

Real humans.
Hover for proof. Tap for proof.

Lee Price
Creative Lead Creative lead. 15+ years of experience. Depressingly.
Amy Jones
Earned Media Lead Social lead, who is up-to-speed on everything. Modest Manc who will hate this.
Danny Hall
Sports Lead Obsessive font of sporting knowledge. Yet supports Chelsea. Weird.
Katie Pease
Client Lead Chief Exec. The glue. Your woman on the inside.

A Mr. Beige original

Try our Random Nugget Generator.

An activation tactic, pulled at random, with a campaign case study that previously used it. A thought-starter, not a plan.

Take a spin
Have you thought about… Fake sponsorship

Awards · accolades · anodyne

Trophy cabinet.

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